Hello! I’m Sean, and thank you for visiting the Greenfinch Content, PR & Social Media website. I work as a freelance content marketer, a freelance PR consultant, and a freelance social media manager.

For ten years between 2012 and 2022, I worked as a writer across different industries – from journalism to publishing to digital marketing.  

I love to write, and I love helping businesses promote themselves, reach new audiences and broaden their reach.

In July 2022, I set up as a freelancer, providing content marketing services to clients, and also taking on projects around PR campaigns and social media management.

I quickly grew this freelance business, which I initially called Carduelis Content & Historical Research. This is because beyond freelance marketing services, I also do work in the heritage and historical research sectors.

However, I realised that the name Carduelis was 1. difficult to pronounce, 2. difficult to remember, 3. difficult to spell. A change was needed!

So in January 2025, I split the business in two. Greenfinch Content, PR & Social Media is the arm that provides freelance content writing, freelance public relations and freelance social media services to clients. 

The sister business, Goldfinch Heritage, deals with the work I do in the heritage industry.

I have stayed true to the origins of my freelance work by operating as a sole trader under the name ‘The Carduelis Group’.

It has been a wonderful journey so far and I have been lucky enough to work with some amazing people and organisations. Here’s to many more years of success!

Say hello and let’s get your content, PR and social media moving in the right direction.